Chatbots have become a popular way for businesses to interact with consumers in real-time. Run by a computer program, chatboxes stimulate human conversation via voice or text commands. One brand leading the industry is Spectrm, a Berlin-based conversational technology company that developed a scalable chatbox designed to improve and enhance the customer experience. The system operates on multiple messaging channels including Facebook, Instagram, and Google Business Messages.
The Spectrm technology leverages analytics in order to make data points actionable. The program uses this data to optimize the sales funnel and segment customers. In addition, the chatboxes can identity consumer intent and offer product or content recommendations in realtime. Ultimately, using Spectrm will help simplify the process of building customer relationships.
Image Credit: Spectrm