Social Media ROI

6 Ways to Actually Track Social Media ROI

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement. We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social...

SERP

Is Google moving towards greater search equity?

30-second summary: Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall web-health perspective Google is pushing for equity on the SERP to a far greater extent The democratization...

How to Find Low-Competition Keywords for SEO

Everyone wants to rank for competitive keywords, but it’s rarely possible in the short term—especially if your website is new or relatively unknown. Does that mean you shouldn’t target competitive keywords? No. But it does mean you should pursue lower-competition keywords in the short term. In this post you’ll learn how to find low-hanging keyword...

Niche Markets

2500 Profitable Niche Markets

2,500+ Profitable Niche Markets to Watch in 2021 There are tons of ways to make money online. But affiliate marketing is one of the most appealing options — it has a high earnings potential and a low barrier to entry. Affiliate marketing is where you promote other companies’ products and earn a commission when you refer...

Find Your Niche

80 Niches For Affiliate Marketing

80 Best Niches For Affiliate Marketing in 2021 The most profitable niches in affiliate marketing are those with evergreen demand, ones that have raving fans, or both of those factors combined. If you’re going to invest the time, money and effort required to build an affiliate site, then it makes sense to ask in...

Google Analytics

A Beginner’s Guide to Web Analytics

Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data and making some ill-informed decisions.  ...

How to Write a Great Listicle Post in 10 Steps

Listicles don’t have to be clickbait. Those mind-numbing posts about the best potato chips or most ripped celebrities that you see on Facebook give listicles a bad name. It’s perfectly possible to write a great listicle about… well, pretty much anything. In this post, you’ll learn how to do just that. What is a listicle? Listicles,...

9 Great Public Relations Tactics with Campaign Examples

Public relations (PR) is the practice of positively influencing a brand’s perception by managing communications with the media and the general public. Great PR can lift your brand awareness, build credibility, earn valuable backlinks, drive referral traffic, engage your target audience, and ultimately bring more sales. In this article, you’ll learn about these 9 PR...

At-a-Glance Design

We are living in an “at-a-glance” society. People no longer expect information to be succinct and clear—they REQUIRE it. We see proof of this reality in our everyday interactions with social media, advertising, books, television, emails, signs, software, and websites. If we fail to embrace at-a-glance communication, our designs will fall short of our...